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1. Title (suggested) The Lugu Dengu Kathalu and Bommalu Zip: Narrative Forms, Cultural Memory, and Visual Storytelling in Contemporary Telugu Media
2. Abstract (≈150–200 words)
This paper investigates two interrelated narrative traditions in modern Telugu culture: Lugu Dengu Kathalu (the “little‑folk tales”) and Bommalu Zip (the “puppet‑zip” visual storytelling format). By tracing their historical roots, formal characteristics, and recent digital adaptations, the study demonstrates how these genres function as sites of cultural memory, moral pedagogy, and media hybridity. A mixed‑methods approach—combining textual analysis of oral‑recorded Kathalu, visual semiotic analysis of Bommalu Zip videos, and semi‑structured interviews with creators and audiences—reveals (1) a persistent moral framework anchored in community values; (2) a fluid narrative syntax that negotiates oral, performative, and screen media; and (3) a resurgence of folk aesthetics in the age of short‑form digital platforms (YouTube, TikTok, Instagram Reels). The findings suggest that Lugu Dengu Kathalu and Bommalu Zip together embody a vernacular media ecology that both preserves and re‑imagines Telugu identity in the 21st century. thelugu dengudu kathalu and bommalu zip
3. Keywords
Lugu Dengu Kathalu Bommalu Zip Telugu folklore Digital storytelling Cultural memory Short‑form video
4. Introduction (≈800 words)
Opening vignette – a brief retelling of a popular Lugu Dengu Kathalu (e.g., “The Clever Jackal and the Farmer’s Daughter”) followed by a description of a contemporary Bommalu Zip clip that re‑interprets the same moral.
Problem statement – despite the popularity of these forms on YouTube and regional TV, scholarly attention has been fragmented: folklore studies treat Kathalu as oral texts, while media studies examine Bommalu Zip only as a novelty.
Research questions
RQ1: What are the structural and thematic continuities between Lugu Dengu Kathalu and Bommalu Zip? RQ2: How do creators adapt traditional motifs for digital short‑form platforms? RQ3: What role do these narratives play in the construction of collective memory among Telugu youth?
Theoretical framing – employ cultural memory theory (Assmann, 2011) and media hybridity (Jenkins, 2006) to conceptualise the interplay between oral tradition, puppetry, and digital video.
